UCLA tops USC, Chargers as most expensive football ticket in California this weekend

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UCLA is the winner of the weekend in one category.

According to TickPick, the most expensive NFL or college football ticket in California this weekend is UCLA’s home opener against SDSU at the Rose Bowl. The get-in price of Saturday’s UCLA game is $26.

General view inside the stadium before the game between the UCLA Bruins and the San Diego State Aztecs at Rose Bowl Stadium. Getty Images

USC’s game at the Coliseum has an $8 ticket price, while the Chargers’ Week 1 opener against the Cardinals is $24. For reference, a tour of SoFi Stadium on an off-day is $57.

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While it’s rare to see tickets for a UCLA football game sell for over three times the value of a USC football game, that is the case this weekend.

The Bruins are coming off back-to-back abysmal seasons, which makes the feat all the more impressive. But UCLA has a new head coach in Bob Chesney and the program is looking to turn things around in 2026.

UCLA Bruins helmets during pregame warmups before playing the Fresno State Bulldogs at Rose Bowl. USA TODAY Network via Reuters Connect

Ta’shawn James of the Bruins reacts after intercepting a pass against the Golden Bears during the second half at California Memorial Stadium. Getty Images

Despite the team’s struggles in recent years, UCLA fans are eager for Saturday’s home opener. The team contemplated a move to SoFi Stadium, but ultimately chose to play their home games at the Rose Bowl for another season.

UCLA won its opening game of the season against Berkeley in dominating fashion and will look to continue its win streak Saturday night against the Aztecs.